by Victoria Maclennan | Sep 16, 2013 | Life at OptimalHQ, Startup
Starting a business is hard, growing it is harder and getting to that sweet spot where it’s humming so you can take a breath occasionally, have a holiday for instance or start paying yourself a salary is harder still. No matter where you are in the lifecycle of...
by Victoria Maclennan | Aug 29, 2013 | Life at OptimalHQ
Twitter is a busy forum, there are loads of tweets the majority of which are noise to most of us. One way of cutting through the noise is to use #Hashtags – the # symbol followed by a word or phrase. If you think about hashtags as metadata for social media they...
by Victoria Maclennan | Jul 31, 2013 | Life at OptimalHQ
I skim read an article this week asking the question why do you blog? the author was surmising many people blog to sell their product / service, strengthen their personal brand or because a social media consultant told them to. I blog to share. Simple as that. No...
by Victoria Maclennan | Jul 15, 2013 | Life at OptimalHQ
Social Media is mainstream, we are connected socially in our personal lives, workplaces, our shopping, music, gaming, food, film etc preferences are all informed by and talked about in some form via a social media mechanism – and isn’t it awesome, being so...
by Victoria Maclennan | Apr 29, 2013 | Life at OptimalHQ
Whenever I meet someone new I try to connect with them via both LinkedIN and following them on Twitter, as well as keeping in touch via email or the occasional coffee catch up of course. At a rough guess I would say 80% of the people I meet in a business context are...
