In this era of information overload there is just so much to read within our limited, precious spare time so it’s important to read meaningful, useful and entertaining content. Much of the content I consume is in the form of a blog or article and find myself hooked into a great story with ease, persevering with the story to it’s conclusion.
Blogs vary vastly in style, content, quality, length, impact and usefulness – so it’s awesome when you come across one that hits all the right notes, is on topic for the title, tells a story and is useful. My favourite this week has been “How to explain the cloud to your spouse” what an awesome title, which proves to be totally spot on for the topic, it tells a great story, uses an analogy to describe a relatively complex topic in an accessible way and can help many of us explain the cloud by reusing this – for me living up to the promise of the title.
Story telling is an age old art which comes naturally to some people and is hard work for others. I know it’s not one of my key strengths so I try to augment my blog posts with either a list of tips or useful links to provide some other value for you wonderful readers out there.
So in keeping with that theme here are a collection of useful posts to help you craft great stories:
- “Stop selling start storytelling your customers will thank you” – provides perspective on the power of stories and provides a great example
- “Attention K-mart bloggers: a great story alone won’t build an audience” – for bloggers provides insight on marketing and sharing your stories
- “Why storytelling is the hidden side to the world of scent” – an interesting interview of a perfumer who is also rediscovering the art of storytelling
- “Brand storytelling, it’s not what you think it is” – insight into bringing your audience on a journey within the context of your brand
- “The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More” – great resource for bloggers
The visual art of storytelling is another topic all together so will leave you with a few visual prompts from the wonderful story tellers listed above. Happy sharing, Vic.
New to my blog? you can read about Victoria here.